The new preppy


refers to a modern, widespread United States clique, sometimes considered a youth subculturePreppy is a chiefly North Americanadjective or noun traditionally used in relation to northeastern private university-preparatory schools and denotes a person seen as characteristic of an attendee of these schools.   Characteristics of preppies include a particular subcultural speech, vocabulary, accent, dress, mannerisms, and etiquette. Preps often are associated with traditionalist, East Coast, upper class “WASP“, Catholic, &Jewish families in the United States.

The preppy style originated in the 1950s, but since it has become about so much more than just clothes — its a lifestyle. Its more than just some polo shirts, plaid and check button downs, or oxford shoes, its about looking, feeling, and living with ease and confidence. The key to achieving great preppy style is clean lines, classic colours, and quality fabrics, while balancing tradition with modernity.

Ralph Lauren

Ralph Lauren

Ralph Lauren is a name that will undoubtedly continue to live on in the world of fashion. With an innovative yet classic evolution of style through the seasons, Ralph Lauren clothing has settled into the fashion scene.

Tommy Hilfiger

Tommy Hilfiger

Launched his 60-piece Prep World capsule collection inside a Cape Cod-inspired beach house that had been specially built solely to serve as the Prep World pop-up shop. We caught up with the designer inside the beach house and got his tips for crisp Summer style, and learned about his not so preppy past.

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