70’s Boho Chic

Boho”

“Boho” is an abbreviation of bohemian. Vanessa Nicholson (granddaughter of Vanessa Bell, one of the pivotal figures of the unconventional, but influential “Bloomsbury Group” in the first half of the 20th century) has described it as a “curious slippery adjective”.  Although the original Bohemians were travellers or refugees from central Europe (the French bohémien translates as “Gypsy or Roma people“), the term has, as Nicholson noted, “attached itself to individuals as disparate as Jesus Christ, Shakespeare and Sherlock Holmes“. The writer and historian A. N. Wilson remarked that, “in his dress-sense as in much else”, Winston Churchill was “pre-First World War Bohemian”, his unbleached linen suit causing surprise when he arrived in Canada in 1943.[2]

In Arthur Conan Doyle‘s first short story about Holmes for The Strand, Doctor Watson noted that the detective “loathed every form of society with his whole Bohemian soul” and “remained in our lodgings in Baker-street, buried among his old books and alternating from week to week between cocaine and ambition..”.[3] Designer Savannah Miller, elder sister of actress Sienna Miller, described a “real bohemian” as “someone who has the ability to appreciate beauty on a deep level, is a profound romantic, doesn’t know any limits, whose world is their [sic] own creation, rather than living in a box”.[4]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 “Chic”

Chic” was borrowed from French in the late 19th century and has come to mean stylish or elegant.

The vibe is 70’s Boho with easy to wear maxi dresses and tunics teamed with fringed bags, sandals, bangles and beads. This look is the key to truly effortless chic and will take you beautifully through spring into summer.

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