Selena Marie Gomez (born July 22, 1992) is an American actress, singer, and entrepreneur, best known for portraying Alex Russo in the Emmy Award-winning Disney Channel television series Wizards of Waverly Place. She subsequently ventured into feature films and has starred in the television movies Another Cinderella Story, Wizards of Waverly Place: The Movie, and Princess Protection Program. She made her starring theatrical film debut in Ramona and Beezus.
Her career has expanded into the music industry; Gomez is the lead singer and founder of the pop band Selena Gomez & the Scene, which has released two RIAA Gold certified studio albums, Kiss & Tell and A Year Without Rain and spawned two RIAA Platinum certified singles, “Naturally” and “Who Says“. As of April 2011, The band has sold 1,354,000 albums in the United States. Gomez has also contributed to the soundtracks of Tinker Bell,Another Cinderella Story and Wizards of Waverly Place after signing a record deal with Hollywood Records. In 2008, Gomez was designated a UNICEFGoodwill Ambassador.
Gomez was part of Sears back-to-school fashion ad campaign. As part of the campaign Gomez was featured in the television commercials. In August 2009, Gomez also hosted the “Sears Arrive Air Band Casting Call” – to select five people for the first-ever “Sears Air Band”, which performed at the 2009 MTV Video Music Awards.
In October 2009, Gomez announced her plan to launch her own fashion line, called “Dream Out Loud by Selena Gomez“. The clothing line launched in the fall of 2010. The collection consists of and features bohemian dresses, floral tops, jeans, skirts, jackets, scarves and hats, all made from recycled or eco-friendly materials. Gomez said that the line will reflect her own personal style and described the clothing as being “pretty, feminine, and bohemian,” and: “With my line, I really want to give the customer options on how they can put their own looks together […] I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic is super important […] Also, the tags will all have some of my inspirational quotes on them. I’m just looking to send a good message.” Gomez, who has no background in fashion, teamed up with designers Tony Melillo and Sandra Campos, both who have worked with big-name fashion houses. Gomez said of the partnering: “When I met Tony and Sandra, I was instantly comfortable with them and now they are just like family to me […] They are so creative and I love how I can just call them up whenever and talk to them about everything, even if it’s just about changing a button […] They’ve been so cool about everything.”no The brand will be manufactured by, Melillo and Campos teamed with New York-based Adjmi Apparel and formed by Adjmi CH Brands LLC; which is the holding company for the brand.
It was announced on July 14, 2011, that Gomez had signed a license agreement with Adrenalina, an extreme sports and adventure-themed lifestyle brand, to develop, manufacture, and distribute the actress’ fragrance. It is expected to debut in the spring of 2012. Chairman and C.E.O. of Adrenalina, Ilia Lekach, said, “We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date.”