Victoria Secret

Victoria’s Secret was started in San Francisco, California, in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores.
Victoria’s Secret is known for their sexy, sultry lingerie designs and incredibly gorgeous models. This label is the #1 specialty retailer for women’s intimate apparel in the world. They currently operate over 900 design-specific stores in the United States. Originally, the label primarily offered women’s intimate apparel including bras, panties, lingerie, hosiery and more but they have recently expanded the label to include beauty products, clothing and shoes. Victoria’s Secret currently offers a wide variety of day and evening dresses, sportswear, jeans, dress pants, blazers and more. The company has evolved into one of the largest, most powerful fashion houses the industry has ever seen.


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